September 19, 2025 – Govee, a global leader in smart lighting innovation, has teamed up with the new Prime Video series The Runarounds to celebrate the back-to-school season. Together, the campaign invites students and young music lovers everywhere to “Set the Vibe. Light the Moment.” The Runarounds follows a group of recent high school graduates from Wilmington, North Carolina, who come together to form a rock band, united by their passion for music and a dream of stardom. With original songs, romance, and the highs and lows of chasing your dreams, the series captures the spirit of coming-of-age at the edge of adulthood. Through the collaboration, Govee showcased Music Mode, which syncs lights with music in real time to bring color, creativity, and energy to dorms and apartments. Featured products include the Neon Rope Light 2, Curtain Lights 2, Table Lamp 2 Pro x Sound by JBL, Floor Lamp 2, and Strip Light 2 Pro—perfect for both study and play. Shop the collection on Amazon, and tune in to The Runarounds, now streaming exclusively on Prime Video.

BERLIN, Sept. 4, 2025 -- Leading smart lighting company Govee has today unveiled its newest products at IFA 2025 showcasing the smartest additions to its range yet. Govee's newest products, including the Govee TV Backlight 3 Pro and Govee Permanent Outdoor Lights Prism are designed to help shape home environments and influence how people feel at home through intelligent lighting solutions. Using the latest pioneering technology, these products create the ultimate in intuitive smart lighting experiences cementing Govee's position as an industry innovator. Govee's latest products embody the brand's philosophy, "Life is Colorful," empowering users to personalize their homes with lighting that combines aesthetic appeal and practical functionality. By moving beyond mere convenience, Govee's innovative solutions are designed to enrich daily living, creating spaces that feel calming, expressive, and emotionally nurturing – truly reflecting individual style and enhancing well-being. Govee TV Backlight 3 Pro: Industry-first HDR Triple-camera for Cinema-level Ambiance Experience an unprecedented immersive visual journey with the Govee TV Backlight 3 Pro. It features an industry-first HDR triple-camera color-matching system that precisely captures TV screen colors. For the first time, this innovative system integrates a groundbreaking image sensor that features HDR capture capability, delivering high-fidelity 105dB dynamic range imaging for superior signal-to-noise performance. The TV Backlight 3 Pro's LuminBlend™ upgraded light strip adopts an industry-leading high-density lamp bead design, delivering 30% more brightness and an even & full lighting effect. Equipped with self-developed 16-bit color chips and RGBWWIC five-way independent light control technology, white light performance is equally outstanding, accurately reproducing the clarity of cool white and the softness of warm white light. Govee AI also brings a smarter way to light up your entertainment, with an entire suite of intelligent features and automations for amplifying your senses and creating a better home cinema experience. The AI intelligent color mixing system uses deep-learning to automatically adjust the backlight's white balance and saturation settings to go beyond simple color matching and create an immersive experience that matches the content's style and atmosphere. The new range line up for Govee at IFA is completed with: Govee Curtain Light Pro has been designed to be a powerful creative tool for modern home life or professional creative tool. The ultra-dense LED layout and smoother refresh rate means GIFs and animations looked brighter and more vibrant. Whether you're a parent bringing your child's drawing to life across your living room wall or a TikTok creator crafting the perfect backdrop, the technology of the Curtain Lights Pro empowers people to create brighter and creative spaces. The Govee Pendant Light's innovative three-segment star ring is designed with zoned lighting across the side, bottom, and curved surface of the product. Each section can be independently controlled with 16 million colors to mix and match, plus personalized DIY options to tailor to any individual home. Equipped with RGB+WW beads, it delivers 1300 lumens of white light (CRI 95) with 2700–6500K color temperature adjustment. The Govee Star Light Projector (Nebula) transforms spaces into cosmic wonderlands with 7-zone dynamic nebula effects and green laser stars in Blink/Orbit modes. Customize each zone's color and flow via RGBW beads for personalized starscapes, while its 540 ft² projection blankets rooms in immersive light. Compatible with Matter, Alexa, or Google for voice control, and use the sleep mode with gradual dimming and 18 white noises to enhance rest. With 50+ scene modes, a built-in Bluetooth speaker, and DIY flexibility, it's perfect for kids' adventures, relaxing nights, or Instagram-worthy backdrops—all from the comfort of home. Govee Christmas Sparkle String Lights feature high-density diffused milky white bullet-head LEDs, casting a starry sparkle with the beads bringing dynamic light to festive decor. Equipped with RGBW lamp beads and Govee Uni-IC technology, they offer 16M+ colors, each lamp bead can be independently controlled for dynamic lighting effects with white LEDs letting you switch freely between warm and cool whites. These lights also support AIGC function, Shape Mapping for easy adjustment. Matter Integration and Smart Control With Matter compatibility, these new lighting integrates effortlessly into any smart home ecosystem, including Alexa, Google Home, and Apple Home. Govee DreamView multi-device sync, they can orchestrate lighting across other Govee smart lights in real time, creating a unified immersive atmosphere. IFA Showcase and Product Availability IFA attendees will be the first to explore all the latest from Govee at Messe Berlin, H1.2-143, and see for themselves how Govee's elevated smart ambient lighting enhances everyday living through creativity, connection, and more. The Govee TV Backlight 3 Pro will be available in late September on Govee website and Amazon. Curtain Lights Pro will be ready for open sale on September 8th. Other products will be available soon. About Govee Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional - transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that users should "Life is Colorful" and push the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.

Govee, a global leader in smart lighting innovation, today announces the launch of the Govee Outdoor UpDown Wall Light, the industry's first all-around dynamic wall light featuring independently adjustable colors on all four sides. Built for those seeking immersive ambiance and advanced smart features, this fixture brings a vibrant, customizable glow to any outdoor space — from cozy decks to expansive patios. All-Around Dynamic Lighting Elevate Outdoor Living Industry-First All-Around Dynamic Outdoor Wall Light Featuring four adjustable sections, this wall light brings enriched colors and 360° dynamic lighting effects to your outdoor space. The up and down beams feature the RGBWW technology while the right and left sides feature the RGBIC technology, offering stunning 16 million colors or bright white light with endless possibilities to elevate your outdoor space. With 64 preset scenes and 19 DIY modes, users have complete control to curate the perfect lighting for any occasion. Whether you prefer a refined, effortless scene or a vibrant color in every detail, the dynamic and easy-to-use system offers flexibility for all without complexity. 1200lm Brightness for a Comfortable, Balanced Glow Whether you're illuminating a dinner setting or setting the mood for a quiet evening outdoors, this fixture provides ample brightness while maintaining a warm and comfortable atmosphere. The adjustable color temperature lets you tailor the light to match any occasion, while the wall-washing design eliminates harsh glares, delivering gentle illumination that enhances rather than overwhelms. Expansive Updown Beams with Elevated Impact With wide-coverage beams that outshine standard alternatives, illuminate your home's architectural details to create a dramatic and visually appealing effect. Delivering wider light coverage than typical outdoor fixtures, the Govee Updown Wall covers a maximum wall-washing area of 12 square meters, making it ideal for illuminating and decorating large wall surfaces — creating a bold, eye-catching statement. Smart Control with Matter and AI-Powered Customization Like all Govee lights, the new outdoor lighting solutions offer seamless smart control and ecosystem integration. Control your lights effortlessly using the Govee Home App, voice commands through Amazon Alexa or Google Home, or expand your setup with Matter compatibility. Whether you're adjusting the lighting remotely, setting schedules, or integrating with other smart devices, managing your outdoor lighting is intuitive and hassle free. Plus, the AI Lighting Bot offers AI-generated lighting suggestions to add a layer of creative inspiration — perfectly adapting scenes to match your environment and mood. Built to Withstand the Elements Engineered for longevity, this light is IP66 waterproof and UV resistant, ensuring reliable performance in rain, snow, or intense sunlight. It's the perfect wall-mounted solution for year-round use — where traditional lighting might fail. Pricing and Availability Govee Outdoor UpDown Wall Light will be available on July 29, on the Govee website and Amazon for $129.99 (one pack) or $229.99 (two pack). For more details about the brand, please visit govee.com. About Govee Govee has been revolutionizing the smart living experience since 2017, with innovative, efficient, and hassle-free ambient lighting solutions for the entire home. From living spaces and gaming setups to outdoor areas and beyond, Govee smart lighting is not just visually stunning, but transforms everyday moments into personalized and engaging lighting experiences. Embracing the idea that "Life is colorful," Govee is committed to bringing vibrant ambient lighting to every corner of the home, to fostering connections with users on both practical and emotional levels, and to making everyday moments brighter and more enjoyable.